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[ User Research ]

Understanding your users helps identify opportunities for innovation and product optimisation

  • Relevance

    Transforming intuitions into certainties based on real-world experience.

    Immersing ourselves in the real world allows us to compare the product vision with real needs. Through observation and interviews, we identify points of friction and market opportunities. This phase secures the strategic trajectory by replacing intuition with evidence.

  • Efficiency

    Optimising design cycles

    The iterative approach integrates the end user from the very first stages. Usability testing identifies ergonomic roadblocks before the development phase. This method streamlines technical efforts and accelerates time to market.

  • Performance

    Measuring the experience to optimise conversion

    Analysis does not stop at the launch. We track actual usage to identify bottlenecks and abandonments. By correcting these frictions, we optimise engagement and sustainably increase your conversion rates.

Our UXR methods: from needs analysis to performance measurement

  • User interviews

    Gathering direct testimony to understand motivations and obstacles. This qualitative approach makes it possible to detect deep-seated needs that statistics alone cannot reveal. It brings the nuance and understanding needed to define a human-centred product strategy.

  • Data analysis

    Data exploitation (e.g. Google Analytics) and behavioural tools (e.g. Hotjar, Contentsquare) allow us to observe actual usage rather than what is reported. Thanks to heat maps and journey analysis, we can precisely locate points of friction. This quantitative analysis objectifies design choices and prioritises high-impact optimisation.

  • Quantitative survey

    This method allows data to be collected from a representative sample of users. Through structured questionnaires, we measure frequency of use, purchase intentions and priority of needs. It provides essential statistical evidence to confirm on a larger scale the lessons learned from the qualitative phase.

  • Shadowing

    We follow the user in their daily environment without intervening. This method makes it possible to capture the real constraints — interruptions, third-party tools, physical environment — that the user often fails to mention. This is the most accurate way to understand how the product truly fits into your customer’s day.

  • Usability test

    We test the product against the reality of its use. By observing a user on a prototype, we identify ergonomic roadblocks in real time according to an established testing protocol. This method, whether moderated or not, remains the main tool for validating the effectiveness of a process before its development.

  • A/B testing

    This method involves exposing two variants of the same interface to distinct user segments. By measuring which version generates the best results (clicks, registrations, purchases), we eliminate subjective debates in favour of data-driven decisions. It is the preferred tool for incrementally optimising conversion rates.

THEY MAKE US MOVE

Kinougarde: building on families’ real needs to design a service that makes sense

We carried out in-depth user research with both sides of the service: parents and childminders. Qualitative interviews and quantitative surveys: it was this dual perspective on the field that guided every design decision for Kinougarde.

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One cannot build anything lasting based solely on intuition. User research allows us to compare assumptions with the reality of usage in order to develop only what has value.

Floriane Huc, Head of Experience

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