[ Observability ]
Monitoring and optimising key performance indicators for your digital platforms
Economic Performance
Monitoring and improving acquisition and conversion rates
We monitor user behaviour, from acquisition through to conversion, using the right SEO, UX, technical and functional metrics to ensure you meet your goals and refine your digital investments.
Application Performance
Monitoring and improving all your digital assets
We deploy end-to-end, 360° observability for your digital applications including APM, RUM, logs and Synthetics to deliver precise monitoring and diagnostics on the health of your applications, web and mobile front-ends, back-ends, services and third-party APIs.
Cloud Performance and FinOps
Monitoring, stabilising and managing your cloud infrastructure
We help you ensure the performance, security and long-term reliability of your cloud infrastructure (Site Reliability Engineering) whilst keeping costs strictly under control, in particular through an integrated FinOps approach.
The cornerstones of our expertise in observability
- Agent-based AI and MCP
We make the most of AI to detect vulnerabilities, diagnose technical issues relating to Core Web Vitals and assist us in resolving complex, multi-layered problems.
Discover our expertise - Measuring user experience
User interviews, surveys, data analysis, job shadowing, etc. We monitor how users actually use the applications to identify bottlenecks and points where users drop out. By correcting these frictions, we optimise engagement and sustainably increase your conversion rates.
Discover our expertise - Optimising Core Web Vitals
Our front-end, back-end and DevOps experts carefully analyse and monitor all application components that impact LCP, INP and CLS: CDN and TTFB optimisation, caching and SSR/SSG/ISR rendering engines, page templates, JavaScript reduction, asynchronous loading, etc.
- RUM, APM and logs
Our RUN services always include the deployment of a 360° observability stack featuring Real User Monitoring (RUM) to track JavaScript errors, and App Performance Monitoring (APM) for back-end errors and slow pages, all correlated with code traces and logs to speed up investigation times and rapidly deploy fixes for production issues.
- Synthetics and application monitoring
As well as low-level cloud service monitoring, we deploy Synthetics-style application monitoring based on critical user navigation scenarios, as these are the only true measure of the application’s actual availability in production.
- Cloud observability and FinOps
Our cloud managed services provide multi-tier monitoring and observability, software version lifecycle management, security updates, and cost analysis and optimisation (FinOps).
Discover our expertise
Agent-based AI and MCPs are revolutionising the quality of observability, the accuracy of diagnostics and the speed of problem resolution across all application layers, including front-end, back-end, Cloud and DevOps.
They trust our observability expertise
- PlectoEnhancing observability by combining Thanos for long-term metric storage, Loki for logs, and Grafana for alerting and real-time visualisation of application performance and behaviour.
- Yelloh! VillageImplementing end-to-end observability with New Relic for APM, Real User Monitoring and alerting via functional Synthetics.
- Groupe AccorImplementation of an observability protocol on Splunk for Core Web Vitals, errors and slow pages, synthetics and AWS FinOps.
- Aroma-ZoneConsolidating Elastic observability with logs, APM, Real User Monitoring and synthetics.
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For a long time, our industry has fragmented the monitoring of digital application performance, compartmentalising marketing teams and SEO and acquisition tracking, design teams and user experience analysis, development teams and their basic application logs and hosting teams and their overly low-level monitoring.
The modernisation of performance metrics such as Core Web Vitals and the emergence of multi-tier observability platforms such as New Relic, Splunk and Elastic are not only revolutionising monitoring and troubleshooting capabilities but also the way teams collaborate around a shared set of performance metrics.
Gilles Guirand, CTO
