Increasing revenue for Accor hotels' restaurants and bars
- [ Accessibility ]
- [ Contentful ]
- [ Nuxt.js ]
- [ GraphQL ]
The challengeDeploying a headless, composable architecture to maximize the platform’s business performance
The Accor Group’s Food & Beverage platform offers a reservation service for more than 10,000 restaurants and bars across 110 countries. Accor sought to modernize its reservation platform to improve its integration into its digital ecosystem and optimize the mobile experience, which has become the primary method of use.
The technical overhaul aimed to integrate a single API that aggregates all partners, while ensuring a high level of accessibility and a seamless experience for both users and contributors. The goal was to centralize reservation data, improve the performance and consistency of the digital ecosystem, and deliver an optimal user experience.
The launch of the new Food and Beverage website was a major project for us. With Kaliop, we knew we were working with a team that fully understands our challenges, knows how to evolve our platforms, and helps us better meet the expectations of our users and hotel partners.
A headless platform built for performance and customer experience
The goal of this project was to deploy a headless, composable architecture to maximize the platform’s business performance. To achieve this, a service-oriented architecture was implemented, structured around Apollo/GraphQL middleware. This approach made it possible to interconnect several business APIs within the Accor ecosystem, integrate specialized booking partners such as The Fork, Zenchef, and SevenRooms, and implement the Contentful CMS along with other complementary services. Despite the inherent complexity of this type of platform, the user experience remains entirely seamless, with high performance and smooth access to information.
This architecture supported an approach focused on optimizing user journeys and creating a seamless experience.
Working closely with the Accor project team, user journeys designed primarily for mobile were developed, accompanied by a UX redesign aimed at streamlining navigation and the booking process. Particular attention was also paid to accessibility criteria to ensure an inclusive experience for all platform users.
The project relied on a cohesive team dedicated to the success of this replatforming initiative. For eight months, Accor’s Product Manager and Product Owner, the Proxy Product Owner, the Scrum Master, and Kaliop’s developers worked together iteratively, following a performance-oriented lean approach.
This close and transparent collaboration ensured constant alignment between business needs and technical deliverables, while fostering innovation.